To the layperson, and even some people in the industry, Amazon copywriting tends to be thought of as a rather easy thing to do and something that most people are capable of. This is not the case. While anyone can write copy, not everyone is capable of writing effective Amazon copy that will motivate people to read.
A professional Amazon copywriting service is always worth the investment because you get quality people that do a professional job. They, in turn, will increase your ranking on the Amazon search engine and that will drive more targeted traffic to your product page.
For those not up to speed on Amazon SEO, it is a method of impregnating relevant terms and information into the content that helps bring people in from the search engines. A good writer in this field can literally make or break your rankings and enhance or kill your overall success online.
Unless you have a knack for it or have had education in this particular field of copywriting, it is far better and well worth the small investment to find a Amazon professional that is knowledgeable in what it takes to effectively enhance the content that is being written through proper Amazon SEO techniques. Doing it poorly can hurt your search ranking just as much as doing it well can improve them.
This is not a skill that is learned overnight. Rather, it is something that takes years of practice to hone into a skill that is effective. That is why most major companies hire professional copywriters rather than having someone in the office write the copy that they need.
The small investment that you make now in hiring a professional will pay you back well in dividends of traffic and increased business revenue.